Cultural Planning

2022-06-29 18:33:30.897

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Minimum Education:

Undergraduate

Number of Recruits:

1

Experience requirements:

1-3 years

Work area:

山东省济南市高新区

Job Responsibilities:

1. Responsible for writing promotional copy for the company's products, including Tmall and Taobao detail pages and other paid promotional copy planning and writing.

2. Responsible for planning and writing video scripts, including Douyin, Kuaishou, and Taobao short videos.

3. Responsible for producing promotional copy for new media, including Xiaohongshu and Weibo.

4. Responsible for planning and writing brand image copy for the company's official website and public accounts.

5. Communicate with promotion and sales teams for review, continuously optimizing copy effectiveness.

 

Qualifications:

1. Bachelor's degree or above, preferably in Chinese, media, advertising, or related fields;

2. Familiar with internet or self-media platforms, skilled in planning copy, brochures, soft articles, and various types of advertising copy writing, sensitive to online communication methods and with active thinking;

3. Strong writing skills, experience in marketing copy and healthcare copy writing is preferred; 4. Some planning ability, able to write proposals independently;

5. Pay attention to current events and trends, able to plan forum activities, Weibo activities, and WeChat activities;

6. Able to accurately capture product highlights, with appropriate writing expression skills.

 

Work Location:

No. 6677, Lingang North Road, High-tech Industrial Development Zone, Jinan City, Shandong Province